Another way to think about it: for every 100 units in 10, you take 37. That adds up to 3.7.
On a 37% off sale, an item originally priced at $10 would be discounted by $3.7, bringing the price to $6.3.
Whether you are calculating a discount, a tax, a tip, or a commission, the math is always the same: multiply 10 by 0.37.